Hawthorn Suites to boost brand visibility in WTM
To target new markets and segments during the exhibition
DUBAI, United Arab Emirates (November 3, 2014) - Hawthorn Suites by Wyndham attends the World Travel Market 2014, with the aim of increasing awareness on the brand and the hotel’s location, and generating business leads.
A new brand in the Dubai hospitality scene, Hawthorn Suites sets sights on tapping the UK market along with outbound tour operators from Europe, the subcontinent, East Asia and America. The property will also target emerging segments, including online travel agencies for small and medium size groups.
Wael El Behi, General Manager, Hawthorn Suites by Wyndham, said: “The UK market is significant for us as they have ranked second in our Top 20 nationality mix, and we are looking forward to better figures from this market after WTM. In addition, the ever-growing room inventory in Dubai requires us to have a competitive strategy for our brand and destination. Our attendance in this exhibition is very beneficial as it allows us to meet potential partners across all markets and segments and cement our existing business relationships.”
The annual World Travel Market takes place on 3rd to 6th November at ExCel in London. A must-attend B2B event, WTM provides a unique opportunity for the global travel trade to meet, network, negotiate and conduct business.